Creative Strategist · Enterprise Client Solutions · Visual Campaigns
METHOD: GLOBAL BRAND CAMPAIGN & VISUAL STYLING
The Challenge:
Translate Method’s disruptive, design-forward brand ethos into an anthemic, high-impact global commercial. The brief required establishing a surreal, visually arresting world—culminating in a surreal New York city-wide foam party—that challenged category norms and brought joyful energy to everyday routines.
My Role & Strategy:
As Art Director, I collaborated on the core creative concepts and translation of the brand vision from script to screen. Working closely on the narrative structure, I helped shape the storyboards and led the comprehensive art direction and styling of the film to ensure every frame balanced cinematic scale with vibrant commercial identity.
PALANTIR: ENTERPRISE GENERATIVE AI ONBOARDING & CREATIVE STRATEGY
The Challenge:
As enterprise adoption of Generative AI accelerated, Palantir required a clear, scalable roadmap to integrate AI image generation safely and effectively across their global organization. The challenge was bridging the gap between complex AI capabilities and practical, high-value creative execution for an enterprise team of 2,000+ professionals.
My Role & Strategy:
Representing Shutterstock, I spearheaded the enterprise pitch, lead creative demonstrations, and designed a custom Generative AI onboarding framework tailored to Palantir’s team. Rather than focusing purely on technical prompts, my strategy centered on strategic enablement—demystifying AI tools, establishing creative best practices, and demonstrating how generative solutions could streamline enterprise workflows without compromising visual brand integrity.
The Impact & Execution:
Enterprise Pitch & Creative Demonstration: Pitched and delivered live, high-touch creative demonstrations that clearly articulated the ROI and practical utility of Shutterstock’s Generative AI suite to executive stakeholders.
Large-Scale Workshop Facilitation: Developed and led interactive AI onboarding and creative strategy workshops designed to enable a global team of over 2,000 employees.
Change Management & Enablement: Empowered cross-functional teams with actionable prompt architecture, workflow integration techniques, and ethical creative AI guidelines.
Account Growth: Positioned Shutterstock as an essential enterprise partner, driving platform adoption and deepening the client relationship through hands-on education and strategy.
SHUTTERSTOCK: ENTERPRISE PITCH & SALES ENABLEMENT SHOWCASE
The Challenge:
Shutterstock needed a high-impact visual showcase to elevate its market positioning from a standard stock library to a premier enterprise solution. The objective was to create a flagship creative piece that sales teams could deploy in executive-level pitches to win over Fortune 500 prospects and expand high-value accounts.
My Role & Strategy:
As Creative Director and Concept Lead, I spearheaded the initiative from ideation to final execution. Recognizing that traditional pitching methods wouldn't resonate with enterprise decision-makers, I developed a concept focused on narrative-driven versatility and commercial scale—demonstrating how enterprise brands could leverage unified visual ecosystems to streamline global marketing.
The Impact & Execution:
Concept Generation & Creative Direction: Invented the core concept and directed the entire production, ensuring the visual output looked sophisticated enough to appeal to global corporate stakeholders.
Sales Enablement Integration: Designed the piece intentionally for strategic deployment in live pitch environments, equipping global sales teams with powerful visual collateral.
Commercial Growth & New Business: Directly contributed to winning major new enterprise accounts and scaling existing enterprise relationships by visually articulating Shutterstock's high-tier capabilities.
BILLIE EILISH X DEUTSCHE TELEKOM: VISUAL DIRECTION
The Challenge:
Translate a raw brief and abstract thematic ideas into a cohesive, highly distinctive visual framework. The goal was to establish a compelling conceptual foundation that would dictate the entire aesthetic and emotional tone of the film.
My Role & Strategy:
Operating in a conceptual capacity akin to my work on the Mura Masa project, I partnered upstream to help shape the core creative vision and narrative direction. Rather than focusing on physical on-set styling, my strategy centered on mood-boarding, conceptual world-building, and defining the visual language that gave the project its unique identity.
MURA MASA: VISUAL DIRECTION & CONCEPT DEVELOPMENT
The Challenge:
Translate the distinct, forward-thinking sonic identity of Grammy-nominated artist Mura Masa into a cohesive, culturally resonant visual world. The brief required establishing an immersive art direction style that could capture a global audience across digital platforms and broadcast channels.
My Role & Strategy:
As Art Director, I collaborated closely with the director and production team to spearhead the visual concepts, mood-boarding, and set/styling direction. Rather than relying on standard music video tropes, the strategy focused on creating striking, high-contrast visual signifiers that balanced raw artistic expression with commercial polish, ensuring strong digital engagement and shareability.
