BILLIE EILISH X DEUTSCHE TELEKOM: VISUAL DIRECTION

Client:

Deutsche Telekom

Year:

2021

The Challenge:
Translate a raw brief and abstract thematic ideas into a cohesive, highly distinctive visual framework. The goal was to establish a compelling conceptual foundation that would dictate the entire aesthetic and emotional tone of the film.

My Role & Strategy:
Operating in a conceptual capacity akin to my work on the Mura Masa project, I partnered upstream to help shape the core creative vision and narrative direction. Rather than focusing on physical on-set styling, my strategy centered on mood-boarding, conceptual world-building, and defining the visual language that gave the project its unique identity.