METHOD: GLOBAL BRAND CAMPAIGN & VISUAL STYLING

Client:

Method

Year:

2023

The Challenge:
Translate Method’s disruptive, design-forward brand ethos into an anthemic, high-impact global commercial. The brief required establishing a surreal, visually arresting world—culminating in a surreal New York city-wide foam party—that challenged category norms and brought joyful energy to everyday routines.

My Role & Strategy:
As Art Director, I collaborated on the core creative concepts and translation of the brand vision from script to screen. Working closely on the narrative structure, I helped shape the storyboards and led the comprehensive art direction and styling of the film to ensure every frame balanced cinematic scale with vibrant commercial identity.